★★★★★ (4.9) 2,000+ happy breakfast lovers
The cereal that tastes like childhood – and is actually good for you.
Crunchy, delicious, and sweet – without any nasties like refined sugar, artificial flavors, or preservatives.
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Totally Organic
100% organic – from the field to your bowl, nothing but nature.
Tasty Delicious
So delicious, it feels like cheating on healthy.
Very Vegan
Fully vegan – no animal products, just plant-based goodness.
Sweetened with Dates
Sweetened with dates – natural sweetness, no added sugar.
No Artificial Stuff
No artificial nonsense – just pure, natural ingredients.
High In Fibre
Packed with fiber – for energy and that feel-good belly vibe.
Cinnamon
gives your breakfast a subtly sweet, spiced kick that turns every bowl into a breakfast experience.
BERRY
not only makes you full, but also berry happy. Minimally sour and perfect with yogurt and lots of fruit.
ORIGINAL
slightly sweet, super crunchy, with a hint of vanilla. Try it straight as a snack or with milk.
CHOCOLATE
milk becomes chocolate. Cravings disappear. The perfect start – or the perfect topping.
ALL GOOD All Flavors
ALL GOOD All Flavors
For everyone who doesn't want to commit (yet). In the All Flavors package you get our cereal dream team, 1x each BERRY, CHOCOLATE and ORIGINAL. Your perfect start into the world of ALL GOOD Cereal.
We think it's time for a new cereal. A cereal that tastes like childhood and is full of good things - with no refined sugar and no nasties. A cereal that tastes almost too good to be good for you.
We present: ALL GOOD – Organic Cereal Goodness. Crunchy, delicious and sweet (but not too sweet), fully vegan and of course organic. Refined sugar, artificial flavors, preservatives and additives must be left out. We replace wheat and corn with oats and spelled. And our superpower comes from the date. It gives the loops their sweet, fruity and crunchy taste.
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Founder Story
About us
Remember those colorful, crunchy cereals from your childhood?
We’re Phillip and Max, and we wanted to give our own kids that same feeling of joy – just in a healthier way. But when we looked for better options, we found only two extremes: sugar-free muesli or cereals loaded with refined sugar.
So, we made our own!
After countless trials, we finally nailed the recipe: crispy flakes & loops made from oats and spelt, sweetened only with dates – 100% natural, organic, and vegan. No artificial stuff. Just ALL GOOD.
“It wasn't easy to find a healthy and quick breakfast that tasted good. The loops from All Good are perfect, I like to eat them mixed with yoghurt and fruit.”
“All Good Loops really take me back to my childhood but without the overwhelming sweetness. Original was my favorite but my kids both loved berry.”
“Delicious cereal that doesn't make me feel guilty. My husband and kids and love it too! All three boxes are colorful and look super cute on our kitchen counter. 5 stars for this stuff!”
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